Dairy Queen has brought back its fan-favorite 'Red Velvet Cake Blizzard' for a limited time. This Blizzard is made with Dairy Queen's signature vanilla soft serve as a base and rich red velvet cake pieces mixed throughout the treat. The treat also features cream cheese icing mixed throughout it, making it a sweet, thick iced snack. Similar to other Dairy Queen cake Blizzards, the Red Velvet Blizzard has egg and wheat, so those with allergy considerations should be aware of this.
This Blizzard will cost between $2 USD and $5 USD based on the size. The mini-sized Blizzard is estimated at 380 Calories while the large-sized treat is advertised as 1,200 Calories. The Red Velvet Cake Blizzard is available throughout February 2022 at participating locations across North America, while supplies last.
Red Velvet Frozen Treats
Dairy Queen Has Brought Back Its Red Velvet 'Blizzard' for a Limited Time
Trend Themes
1. Limited-time Treats - Dairy Queen's return of the Red Velvet Cake Blizzard presents a trend of creating limited-time menu items that generate excitement among customers.
2. Mix-in Combinations - The use of unique mix-ins, such as red velvet cake pieces and cream cheese icing, presents a trend of creative flavor combinations that push the boundaries of traditional treats.
3. Allergen Considerations - The inclusion of egg and wheat in the Red Velvet Cake Blizzard highlights a trend of increased transparency and awareness of allergens in food products.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can capitalize on the trend of limited-time treats by adding unique, seasonal menu items to generate excitement and boost sales.
2. Dessert Chains - Dessert chains can incorporate the trend of mix-in combinations by experimenting with new and unusual flavor combinations to differentiate themselves from competitors.
3. Food Labeling and Packaging Industry - The trend of increased allergen considerations presents an opportunity for the food labeling and packaging industry to develop clearer and more comprehensive labeling that prioritizes transparency for consumers with allergies.