Starbucks has created a tradition of unveiling its red holiday cups to signify the "beginning of the year-end festivities." Each year the beloved coffee brand uses creative graphics and symbols to reflect the festive final months of the year.
However, this year’s red holiday cup is just that -- red. There is nothing on these minimalist cups aside from the brand’s logo. The cups is simple yet elegant by using a faded ombre effect that changes from a bright red into a deep cranberry hue. This simple design is a great way to ensure the cups are culturally and religiously inclusive.
The brilliantly minimalist red cups project the season’s spirit in a clever and creative way. These cups will be hitting coffee shops in the United Kingdom on October 22, while the rest of globe will have to wait until November.
Minimalist Holiday Coffee Cups
The Red Holiday Cups from Starbucks Take a Simple Festive Approach
Trend Themes
1. Minimalist Design - The minimalist design trend offers opportunities for innovative and elegant product designs that cater to a wide range of cultural and religious backgrounds.
2. Cultural and Religious Inclusivity - The trend towards cultural and religious inclusivity allows brands to create products that resonate with diverse consumer groups.
3. Simplification - The simplification trend presents opportunities for brands to streamline their products and designs, focusing on essential elements and minimalistic aesthetics.
Industry Implications
1. Coffee Industry - The coffee industry can leverage the minimalist design trend to create visually appealing and inclusive coffee cups that enhance the coffee-drinking experience.
2. Food and Beverage Packaging Industry - The food and beverage packaging industry can explore the cultural and religious inclusivity trend to develop packaging designs that resonate with a diverse range of consumers.
3. Graphic Design Industry - The graphic design industry can capitalize on the simplification trend by offering minimalistic design services that meet the demands of brands looking to streamline their visual identity.