Nocturna is bringing back the novelty light bulb with this Red Neon Cross Light Bulb, which is intended to evoke the look and feel of a Romeo and Juliet set. The unique decorative bulb has an e27 screw base that has been designed to fit into most lamp bases. The company argues that the light is best paired with black or grey colored bases, as it provides the greatest contrast.
"The soft red glow of the neon cross will bring an edge to the space of dark decor lovers! The globe is reminiscent of vintage aerolux light bulbs and makes for a unique gift idea," said a spokesperson from Nocturna in a recent press release.
The bulb features a cross inside the glass, which glows as deep red. Right now, the Red Neon Cross Lightbulb is available as a stand-alone bulb and in packs of three.
Red Neon Cross Lightbulbs
Nocturna Unveils Its New Novelty Light, the 'Red Neon Cross'
Trend Themes
1. Novelty Light Bulbs - The resurgence of novelty light bulbs presents opportunities for businesses to cater to consumers' desire for unique and quirky home decor.
2. Vintage Look and Feel - The popularity of the vintage look and feel in home decor provides a disruptive innovation opportunity for businesses to create modern takes on nostalgic products.
3. Dark Decor - The increasing trend of dark and moody home decor presents opportunities for businesses to market and sell products that complement this style, such as the Red Neon Cross Light Bulb.
Industry Implications
1. Home Decor - The home decor industry can capitalize on the trend of novelty light bulbs by incorporating them into their product offerings and marketing them as unique and quirky decor options.
2. Lighting - The resurgence of novelty light bulbs presents opportunities for the lighting industry to create and market unique and innovative products that appeal to consumers' desire for distinctive decor.
3. Gift - The Red Neon Cross Light Bulb's unique design and aesthetic make it a potential gift item, providing a disruptive innovation opportunity for businesses in the gift industry.