Red Button brews were designed by the creative agency IKON BC in Moscow, Russia, and are able to tell a story through a distinct and captivating design.
The Red Button beer is described as an adventurous one "made for active people," and is named Red Button for the round red circle it features – which is meant to represent taking action and making a difference. When warm, the bottles only reveal this red button, along with engravings of various shapes. Once frozen, the textured imagery becomes colored and reveals vibrant and captivating designs that cover the entirety of the bottle.
These Russian beers are able to offer a highly unique design that no other similar product offers, ensuring they stand out significantly from their more traditional competitors.
Temperature-Activated Beer Designs
Red Button Brews Reveal a Story-Like Design Once Frozen
Trend Themes
1. Temperature-activated Packaging - Innovative packaging that changes design when exposed to different temperatures presents new opportunities for product differentiation and consumer engagement.
2. Storytelling Packaging - Packaging designs that tell a story through visual transformations offer brands a captivating way to connect with consumers and create a memorable experience.
3. Enhanced Product Differentiation - Temperature-activated beer designs provide brands with a unique selling point that sets them apart from competitors, fostering brand loyalty and attracting new customers.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore temperature-activated designs to create eye-catching and interactive packaging solutions that enhance brand perception and drive sales.
2. Creative Advertising and Branding - The creative advertising and branding industry can leverage temperature-activated packaging as a disruptive innovation to craft engaging brand experiences and influence consumer purchasing decisions.
3. Craft Beer Industry - Craft beer breweries can seize the opportunity of temperature-activated beer designs to differentiate their products, build a strong brand identity, and captivate beer enthusiasts with visually stunning packaging.