Sonic is hoping to get consumers excited for summer with the debut of its brand-new Red Bull Watermelon Slush and the return of its fan-favorite Original Red Bull Slush.
Both of the new drinks are a caffeinated twist on Sonic's chilly Slush lineup. The Original Red Bull Slush consists of a slushy mixture blended with crushed ice and a Red Bull energy drink. As for the new Red Bull Watermelon Slush, this summery drink consists of watermelon-flavored Red Bull blended with a slushy mixture of crushed ice. Of course, consumers can also order Red Bull by the can or poured over ice if they prefer.
Both the Original Red Bull Slush and the new Red Bull Watermelon Slush can be found at participating Sonic locations nationwide.
Fruity Energy Drink Slushies
Sonic is Serving Up a New Red Bull Watermelon Slush This Summer
Trend Themes
1. Caffeinated Slush Drinks - Opportunity for companies to create unique and energizing slushy beverages by combining popular energy drinks with slushy mixtures.
2. Fruit-flavored Energy Drinks - Opportunity for energy drink manufacturers to expand their product lines by introducing unique and refreshing fruit-flavored variations.
3. Flavored Watermelon Drinks - Opportunity for beverage companies to capitalize on the popularity of watermelon flavor by creating refreshing and innovative drinks.
Industry Implications
1. Beverage Manufacturing - Opportunity for beverage manufacturers to innovate and create new energy drink flavors and slushy variations.
2. Fast Food - Opportunity for fast food chains to introduce unique and seasonal slushy beverages to attract customers during summer months.
3. Convenience Stores - Opportunity for convenience stores to offer ready-to-drink versions of fruit-flavored energy drinks to cater to on-the-go consumers.