In an effort to draw in new customers, Chipotle has begun testing red and gold quinoa as an alternative base for its popular burritos, burrito bowls and salads. As one of the most popular superfoods, quinoa is sure to be a welcome addition to the chain's menu.
Currently in the testing stages at the chain's test kitchen in New York, the newest Chipotle offering is described as "red and gold quinoa tossed with a little citrus juice, cumin, and freshly chopped cilantro." The new grain is meant to serve as a filling addition to salads or a healthy alternative to brown or white rice.
While there is no guarantee that quinoa will be rolled out across the country, the addition of the new grain demonstrates the chain's currently willingness to experiment with its menu more than it has in the past.
Quinoa-Based Burrito Bowls
Chipotle is Now Offering Red and Gold Quinoa as an Alternative to Rice
Trend Themes
1. Quinoa-based Alternatives - More food chains can explore using quinoa as an alternative base for their popular meals
2. Health-conscious Menus - Food chains can focus on offering healthy alternatives as part of their menus
3. Menu Experimentation - Fast food chains can explore innovative new ingredients or menu items as a way to stand out and attract new customers
Industry Implications
1. Fast Food Restaurants - Fast food chains can use this trend to attract health-conscious customers and create a new target audience for their brand
2. Health Food Industry - This trend is a good opportunity for the health food industry to pitch their products as healthier alternatives to popular fast food dishes
3. Food Technology - This trend is a good opportunity for food technology to innovate and create new solutions that can provide healthy alternatives without sacrificing taste