The Field Museum of Natural History in Chicago is launching a new campaign called 'Specimens with Something to Say,' which allows locals to visit a pop-up recording booth to read a script to accompany an exhibit.
At the Specimens audio booth, people are able to add their own voice to the museum for the chance to become a permanent part of the exhibits. As part of the project, over 100 short scripts were developed to bring plants, animals and even minerals to life.
Museums and other brick-and-mortar establishments are now challenging themselves to come up with inventive ways to boost both engagement and attendance. Interactive, multi-sensory exhibits are proving to be popular with consumers of all ages, as they offer the potential for a new level of experience to be had.
Personalized Museum Recordings
The Field Museum is Giving Exhibits Voices with a Recording Booth
Trend Themes
1. Interactive Museum Experiences - Opportunity for museums to create immersive and engaging exhibits that enhance visitor experience.
2. Crowdsourced Museum Content - Potential for museums to utilize visitor contributions to create personalized and diverse exhibit narratives.
3. Multi-sensory Exhibits - Rise in demand for exhibits that engage multiple senses, providing a more unique and memorable museum experience.
Industry Implications
1. Museums and Galleries - Opportunity for traditional museums to innovate and offer interactive experiences to attract a wider audience.
2. Tourism and Travel - Potential for travel industry to partner with museums and promote interactive experiences as a major attraction for tourists.
3. Event and Pop-up Spaces - Growing demand for pop-up exhibits and installations in event spaces, offering temporary interactive museum experiences.