The Recoaro Bio soft drinks have been rebranded with a new packaging design created by PET Engineering to help put a focus on sustainability, innovation and visibility.
The bottles for the drinks are slender and clear to put a focus on the product, while the label is situated to the lower section of the container to keep it discreetly out of the way. The label itself focuses on simplicity, while also proudly displaying the organic logo to convey to the shopper the inherent quality of the product.
The Recoaro Bio soft drink packaging speaks to a stronger trend in the industry that is oriented towards visible simplicity that acknowledge consumer preferences for everyday minimalism in the products they purchase.
Increased Product Visibility Bottles
The Recoaro Bio Soft Drinks Raise Sustainability Awareness
Trend Themes
1. Visible Simplicity Trend - A trend of visible simplicity is taking over the industry, which creates an opportunity for companies to focus on minimalistic yet innovative designs.
2. Sustainability and Innovation Trend - Sustainability and innovation are becoming increasingly important factors in product design, and companies can take advantage of this trend by creating eco-friendly and innovative packaging solutions.
3. Organic Labeling Trend - The trend of prominently displaying organic labeling is growing, providing an opportunity for companies to showcase the quality of their products and appeal to consumers who value organic products.
Industry Implications
1. Packaging Industry - The packaging industry can take advantage of the trend of visible simplicity by designing innovative packaging solutions that focus on minimalistic yet eye-catching designs.
2. Soft Drinks Industry - The soft drinks industry can tap into the sustainability and innovation trend by creating eco-friendly products and packaging solutions that appeal to environmentally-conscious consumers.
3. Organic Products Industry - The organic products industry can benefit from the trend of prominently displaying the organic labeling by highlighting the quality of their products and appealing to consumers who value organic and natural ingredients.