Recetas Nestlé works in collaboration with Publicis Conseil/Mexico and Digitas Mexico to launch a new platform that creates more accessible cooking recipes that cater to those who struggle with mobility issues including arthritis. Notably, the rate of arthritis diagnosis in Mexico is 60% higher than in the rest of the globe, and Recetas Nestlé tapes the help of a physical therapist, chef, and dietician to help come up with a selection of recipes that are simple to follow.
The project is dubbed Recipes vs Arthritis and the website also helps users blend in hand exercises along with anti-inflammatory ingredients that combat the disease without obstructing their passion for cooking. Every recipe also comes with relevant information about how to deal with the various symptoms
Arthritis-Friendly Cooking Platforms
Recetas Nestlé Launches a New Platform with Inclusive Recipes
Trend Themes
1. Inclusive Recipe Platforms - The demand for recipe platforms that cater to individuals with mobility issues and specific conditions like arthritis presents opportunities for inclusive food apps and sites.
2. Collaborations for Health-centric Platforms - More partnerships between physical therapists, dieticians, and chefs can create inclusive cooking platforms that cater to specific health needs.
3. Ingredient and Exercise Integration - Incorporating anti-inflammatory ingredients and hand exercises into cooking platforms presents opportunities for wellness-focused innovation.
Industry Implications
1. Food and Recipe Platforms - Inclusive recipe platforms for those with mobility issues can disrupt traditional food and recipe websites by catering to a specific audience.
2. Collaborative Health Services - Collaborating with physical therapists, chefs, and dieticians to create health-centric platforms for specific conditions can disrupt traditional healthcare models.
3. Wellness and Health Technology - Integrating anti-inflammatory ingredients and exercises into cooking technology presents opportunities to disrupt traditional wellness and health technologies.