Hershey Chocolate Kisses head down the red carpet to spread love, share happiness and send a smile in this ‘Off to Work We Go’ video ad campaign. The clip starts with the ‘birth’ of the chocolaty Kiss, the clothing of the treat in its fashionable silver dressing, then its Hollywood style grooming.
Once camera ready, the wee candy hops confidently down the red carpet, cheered on by bleachers full of screaming fans and flash bulbs to meet its destiny.
In this case, no Oscar statue awaits, but a delighted child gifting his mom with the famous chocolate. This commercial shows us how real life happiness is an award we should all indeed be happy ‘just to be nominated for.'
Real-Life Happiness Awards
Hershey Kisses ‘Off to Work' Down the Red Carpet
Trend Themes
1. Video Ad Campaign - The rise of creative video ad campaigns showcasing testimonials can provide a unique customer engagement experience.
2. Real Life Marketing - Real life marketing, as seen in Hershey's ad campaign, can lead to organic brand growth and customer loyalty.
3. Product Storytelling - Brands can harness the power of storytelling to create emotional connections with their customers, as done by Hershey's with their chocolate kiss 'birth' video.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create compelling video ads showcasing the origins and unique aspects of their products to stand out in a crowded market.
2. Marketing and Advertising - The marketing and advertising industry can benefit from incorporating real life experiences into their brand campaigns to create authentic connections with customers.
3. Retail and Consumer Goods - Retail and consumer goods companies can leverage storytelling in their product advertising to increase brand awareness and create emotional connections with customers.