Real Food From The Ground Up is a plant-based snack brand. The company has taken its snacks to the road since March to bring consumers across the country its selection of snacks through interactive pop-up experiences. The next stop on the tour is in New York City and will offer the brand's exclusive Snack Lovers Summer Series.
In New York, the Highline Gansevoort will be transformed on July 9th to include interactive, nature-filled experiences for consumers to enjoy. The day will be complete with food, beverages, games, music, and laughter. Attendees will also have the opportunity to connect with each other over their love for plants as they partake in outdoor games. In addition, Real Food From The Ground Up asked DJ LP to curate unique songs from nature using PlantWave technology.
Plant-Based Snack Experiences
Real Food From The Ground Up Launches Pop-Up Across the Nation
Trend Themes
1. Plant-based Snack Pop-ups - Brands can capitalize on the trend of immersive, interactive pop-up experiences to promote their plant-based snack products.
2. Nature-inspired Events - Companies can create events that incorporate nature and music to attract consumers and promote their plant-based snacks.
3. Plant-based Snack Communities - Brands can foster a sense of community among consumers who share a love for plant-based snacks by creating social spaces that enable them to connect and share experiences.
Industry Implications
1. Plant-based Snack Brands - Plant-based snack brands can create interactive experiences that allow consumers to try their products and engage with their brand in new and interesting ways.
2. Event Management - Event management companies can work with brands to create immersive, nature-inspired events that offer consumers a unique experience while promoting plant-based snack products.
3. Music Technology - Music technology companies can develop new technologies such as PlantWave to create unique, nature-inspired music experiences that compliment the plant-based snack brand message.