The Arby's Real Country Style Rib Sandwich is an authentic new menu item being launched by the brand to offer patrons with a way to enjoy the rich flavor of Texas barbecue. The sandwich is crafted using Texas pit smoked pork rib along with melted smoked Gouda cheese, crispy onions, smoky BBQ sauce and mayo on a toasted star top bun. The sandwich is created in partnership with Sadler's Smokehouse in East Texas.
The Arby's Real Country Style Rib Sandwich is being launched nationwide for consumers to pick up either a la carte or as part of a meal with Crinkle Fries or Curly Fries and a beverage. The sandwich is only being made available for a limited time.
Texas BBQ QSR Sandwiches
The Arby's Real Country Style Rib Sandwich is Authentically Flavored
Trend Themes
1. Authentic Flavors - Opportunity for QSRs to feature authentic regional flavors in their menu to cater to different regional tastes
2. Collaborations - Opportunity for QSRs to partner with local suppliers to promote locally sourced ingredients in their menu offerings
3. Limited Time Offers (ltos) - Opportunity for QSRs to introduce LTOs to create urgency and drive purchase behavior among consumers
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can innovate their menu by introducing authentic regional flavors and collaborating with local suppliers to promote local ingredients.
2. Food and Beverage - Opportunity for Food and Beverage companies to innovate their product line with authentic regional flavors by collaborating with local suppliers.
3. Retail - Opportunity for Retail establishments to feature local food products by collaborating with QSRs that source from local suppliers.