The new lineup of Best-One Chilled Ready-Made Meals have been unveiled by Bestway Wholesale as an option for consumers who are seeking out premium premade meals with a low-cost profile.
The meals come in 10 flavor varieties that draw inspiration from Italian, Indian and Chinese cuisine, which will make them a great option to pick up in favor of takeout or heading to a restaurant. The meals feature a 450 gram serving and can be prepared in the microwave or the oven to suit preferences.
Director of Trading for the Chilled Category at Bestway Wholesale Steve Carter spoke on the new low-cost of the Best-One Chilled Ready-Made Meals saying, "With price point an important consideration for retailers, our best-one ready meal range has a price-marked offer of 2 for £5, which encourages consumers to make multiple purchases whilst also delivering a healthy return on profit for retailers. The RSP of a single meal is £2.99."
Premium Low-Cost Premade Meals
The New Best-One Chilled Ready-Made Meals Come in 10 Options
Trend Themes
1. Premium Premade Meals - Opportunity for brands to create high-quality, restaurant-inspired meals at an affordable price point.
2. International Cuisine Inspiration - Opportunity to cater to diverse consumer preferences by offering premade meals with flavors from different global cuisines.
3. Convenience and Versatility - Opportunity to develop meals that can be easily prepared in both the microwave and oven, catering to varying consumer needs.
Industry Implications
1. Food and Beverage - Food brands can tap into the growing demand for premium, affordable premade meals.
2. Retail - Retailers can maximize profits by offering price-marked deals or bundles for multiple purchases of premade meals.
3. Microwave and Oven Appliances - Opportunity for companies to create innovative appliances designed specifically for efficiently preparing premade meals in both microwave and oven.