Dogfish Head Craft Brewery and Indigo Agriculture teamed up to brew a first-of-its-kind traceably sourced beer called Re-Gen-Ale. Re-Gen-Ale features sustainable wheat grown with regenerative farming and with every pint or can that is consumed, drinkers help to give back to the planet. The farmhouse-style Saison is described as having a "soft, pillowy malt character; peppery, herbal hop profile; and refreshingly dry finish" thanks to the use of traceable ingredients from regional purveyors—including a house-grown yeast strain, malt from Epiphany Malt in North Carolina, Willamette hops from Maine and regeneratively grown wheat from Kansas-based farmer.
Originally, Re-Gen-Ale was and its vibrant green packaging was meant to be launched on Earth Day but is is now being released to help kick off the upcoming Climate Week, which kicks off on September 21st.
Traceably Sourced Beers
Dogfish Head Craft Brewery's Re-Gen-Ale Addresses Climate Change
Trend Themes
1. Traceably Sourced Beers - Breweries can incorporate traceable ingredients from regional purveyors and feature sustainable crops to create unique beers with eco-friendly messaging.
2. Regenerative Farming - Farmers can utilize regenerative farming techniques to produce crops for the beverage industry, providing new revenue streams and eco-friendly practices.
3. Green Packaging - Companies can use eco-friendly packaging to promote a message of sustainability and attract environmentally conscious consumers.
Industry Implications
1. Craft Brewing - Craft breweries can incorporate traceable and sustainable ingredients into their beers to create a unique eco-friendly offering and differentiate themselves from larger beer companies.
2. Agriculture - Farmers can take advantage of regenerative farming techniques to supply the beverage industry with sustainable crops and create new business opportunities.
3. Packaging - Packaging companies can offer innovative and eco-friendly packaging options to breweries and companies looking to enhance their eco-friendly message.