Union worked in collaboration with skate label Vans on a new footwear selection entitled the 'RBG Dot' collection for the season. The capsule is comprised of two signature footwear models -- the 'Slip-On LX' and the 'Era LX.' The original design takes on a repeating square-shaped design and the latest update replaces it with a variety of circles instead.
The uppers are comprised of three different colors -- black and white are featured on all the sneakers, with the options of either 'Burnt Sienna' or 'Atlantic Deep' as an added accent. Branding details are infused carefully between the white polka dots, reading "UN/LA" and "VANS." Notably, there are vibrant hits of yellow adorning the signature Vans tag and the insoles.
Polka-Dotted Canvas Sneakers
Union Re-Imagines Vans' Silhouettes in the Joint RBG Dot Collection
Trend Themes
1. RBG Dot Collection - The RBG Dot Collection presents an opportunity for fashion retailers to collaborate with artists or other brands to create limited edition collections that resonate with consumers.
2. Polka-dotted Sneakers - Polka-Dotted Sneakers could attract young consumers who are seeking unique and bold fashion choices, opening up opportunities for shoe retailers.
3. Collaborative Footwear Models - Collaborative footwear models, like the Slip-On LX and Era LX, can be a way for fashion retailers to creatively distinguish their products from competitors.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the popularity of limited edition collections to drive traffic to their stores and appeal to niche customer segments.
2. Shoe Retail - The popularity of unique sneaker designs presents an opportunity for shoe retailers to differentiate themselves and capture market share.
3. Consumer Goods/accessories - Consumers are increasingly seeking unique and custom fashion items, which presents a potential growth opportunity for companies in the consumer goods industry.