The Ray-Ban Summer 2010 collection gives classic aviators a new look and introduces six never-before-seen styles. The new shades include the Ray-Ban Craft, Tech, Road Spirit, Titanium, the limited edition Ultra Gold and Metal Glide.
Ray-Ban is an iconic 80s sunglasses brand that has experienced an epic revival over the past couple of years. The Ray-Ban Summer 2010 collection has some seriously awesome styles and are perfect for the warm-weather months.
Implications - Leave it up to Ray-Ban to create a pair of sunglasses that are both retro and yet totally fresh and innovative. I would love to sport these modern sunnies come the warm weather this season!
Revamped Retro Aviators
Iconic Shades Get a Modern Touch for Ray-Ban Summer 2010
Trend Themes
1. Revamped Retro Aviators - Ray-Ban's modern take on classic aviators presents an opportunity for other fashion brands to reinvent iconic styles.
2. New Styles and Collections - The introduction of never-before-seen styles by Ray-Ban opens up possibilities for other eyewear brands to experiment and create unique designs.
3. The Resurgence of Iconic Brands - Ray-Ban's epic revival demonstrates the potential for other once-popular brands to make a comeback by tapping into nostalgic aesthetics.
Industry Implications
1. Eyewear - The success of Ray-Ban's revamped aviators highlights the demand for innovative and trendy eyewear products.
2. Fashion - The modern twist on retro aviators offers opportunities for fashion brands to incorporate nostalgia into their collections and appeal to nostalgia-seeking consumers.
3. Accessories - The popularity of Ray-Ban's summer collection suggests a growing market for stylish accessories that merge retro aesthetics with modern designs.