The Ray-Ban Never Hide campaign began as a simple message communicated through traditional advertising means, but its latest incarnation has taken it in an exciting new direction.
Whereas the original Ray-Ban Never Hide Campaign featured scaffolding posters meant to advertise clear glasses, the new version utilizes guerrilla tactics to update the brand as new, fresh and exciting. In addition to having some really cool posters and exhibits all over the world (such as a Sphinx statue sporting some novelty Ray-Bans), the campaign also features an awesome concept that allows Ray-Ban wearers to have their faces temporarily displayed in Time Square on huge billboards.
Guerilla Sunglasses Advertising (UPDATE)
The Ray-Ban Never Hide Campaign Changes Tactics
Trend Themes
1. Guerilla Advertising - Opportunity for companies to adopt unconventional advertising tactics to make their brand more exciting and memorable.
2. Interactive Marketing - Potential to engage consumers through interactive campaigns that allow them to actively participate in brand promotion.
3. Outdoor Advertising - Growing trend of utilizing unique and eye-catching outdoor displays to capture consumer attention and create brand awareness.
Industry Implications
1. Eyewear - Eyewear companies can explore innovative marketing strategies to differentiate their brand and appeal to a wider audience.
2. Digital Advertising - Opportunity for digital advertising agencies to create interactive campaigns that leverage technology to captivate consumers.
3. Tourism and Travel - Travel destinations can implement guerrilla advertising techniques to attract attention and stand out from competitors in the industry.