The Eat Pops brand offers consumers a healthy take on the traditional popsicle dessert with a selection of raw veggie juice blend ice pops packed with superfoods such as kale, lemon and spinach.The popsicles utilize nostalgic food preparation to serve healthy and vitamin-packed product that is much more enticing to first-time consumers.
The popsicles contain a wholesome blend of fruit and vegetables to provide healthy, artificial-free and refreshing frozen juices. The popsicles are branded as detoxifying and cleansing containing a specific blend of raw juices. The 'Green Detox' and 'Restore' flavors opt for kale as the primary ingredient with its bitter taste offset by ingredients such as lemon, apple and pineapple. The popsicles are much more inviting option for consumers seeking to incorporate more fresh juices and vegetables into their diet.
Superfood Produce Popsicles
The Eat Pops 'Restore' and 'Green Detox' Ice Pops Contain Raw Veggies
Trend Themes
1. Superfood-based Popsicles - The trend of superfood-based popsicles presents an opportunity for innovative ice cream and frozen treat companies to offer healthier alternatives to traditional desserts.
2. Raw Juice Blends - The trend of using raw juice blends in popsicles opens up possibilities for juice companies to explore new product lines and reach a wider consumer base.
3. Detoxifying Popsicles - The trend of detoxifying popsicles creates a market for wellness-focused brands to develop innovative flavors and attract health-conscious consumers.
Industry Implications
1. Ice Cream and Frozen Treats - The ice cream and frozen treat industry can tap into the trend of superfood-based popsicles to cater to health-conscious customers and differentiate themselves in the market.
2. Juice - The juice industry can explore the trend of using raw juice blends in popsicles to diversify their product offerings and provide a convenient and refreshing way for consumers to consume fruits and vegetables.
3. Wellness and Health - The wellness and health industry can capitalize on the trend of detoxifying popsicles by developing new flavors and marketing them as a convenient and enjoyable way to support a healthy lifestyle.