Rave aesthetics are at the forefront in the latest capsule by contemporary brand RETROSUPERFUTURE and "one of Italy's most iconic sportswear labels," Briko. The latter brand is known for its superb, high-performance ski and bike apparel. Its product range is impressive, to say the least, incorporating powerful technical innovation and cutting-edge materials. Aesthetically speaking, however, Briko "has lacked evolution." The partnership with RETROSUPERFUTURE, a 16-year-old brand whose "achievements have blown the competition out of the water" is intended to address this.
The rave aesthetics are strong within the design of the RETROSUPERFUTURE x Briko collaboration. Crafted with lightweight materials and precise curves, the chic eyewear does not skimp out on technical prowess, as well. The range, which includes the Komi, Tongass, and Taiga models, still delivers the high performance that Briko is known for.
Rave-Informed Glasses Collection
RETROSUPERFUTURE and Briko Emphasizes Rave Aesthetics
Trend Themes
1. Rave Aesthetics - Bringing back the rave culture to the fashion industry with technical innovation and cutting-edge materials.
2. Collaboration Capsules - Partnering with other iconic brands to create a unique fashion collection.
3. High-performance Eyewear - Innovating the eyewear industry with designs that combine technical prowess and fashion forward aesthetics.
Industry Implications
1. Fashion - Opportunities to disrupt the fashion industry and bring back popular culture trends from the past.
2. Sportswear/apparel - Incorporating cutting-edge materials and technical innovation to create high-performance sports apparel.
3. Eyewear - Innovating the eyewear industry and expanding to create designs that cater to different fashion aesthetics and technical advancements.