Koia's new flavor, the Rasberry Lava Cake, is a limited-edition keto innovation. The plant-based brand is expanding its keto footprint with help from leading keto nutrition expert and YouTube star Thomas DeLauer. DeLauer was inspired by his favorite keto-friendly dessert to create the new flavor.
The launch proves that it is possible to achieve a state of ketosis while leading a partial or entirely plant-based diet. Additionally, the Rasberry Lava Cake launches ahead of Valentine's Day celebrations, making an ideal addition to a keto-friendly Valentine's Day meal.
Koia aims to make plant-based lifestyles more accessible for everyone. Its collaboration with DeLauer has allowed the brand to step into new avenues of nutrition within a plant-forward framework.
Decadent Keto Drinkables
Koia and Thomas DeLauer are Launching the Raspberry Lava Cake Flavor
Trend Themes
1. Limited-edition Keto Flavors - Brands can create buzz and drive sales by regularly releasing new, limited-edition keto flavors.
2. Combining Plant-based and Keto - There is an opportunity for innovation in combining plant-based diets with the ketogenic diet, catering to those who want to follow both lifestyles.
3. Collaboration with Influencers - Collaborating with influencers, such as YouTube stars, can help brands expand their reach and tap into new audiences.
Industry Implications
1. Plant-based Foods - Plant-based food manufacturers can explore the keto diet to create new products that appeal to both plant-based eaters and keto dieters.
2. Beverage - Beverage companies can incorporate keto-friendly ingredients in new flavors and capitalise on the growing trend of people following the ketogenic diet.
3. Influencer Marketing - Agencies could specialise in creating and managing influencer campaigns to help brands partner with the right influencers and expand their reach.