Häagen-Dazs may be best known for its ice cream but Häagen-Dazs Shops is about to become your go-to summertime destination for a whole new reason: the brand's new Strawberry Frozen Lemonade and Raspberry Frozen Lemonade.
Perfect for the sweltering summer days ahead, the new Frozen Lemonades are refreshing, tangy, and bursting with fruity flavors. Both of the new drinks are made with Häagen-Dazs real-fruit dairy-free, Strawberry and Raspberry Sorbets. The sweet sorbet base is then blended with chilled lemonade and infused with seltzer bubbles to take everything up another notch. As Rachel Jaiven, Häagen-Dazs' Marketing Director, explains, "Our refreshing frozen lemonades are ideal to enjoy on a scorching summer day when nothing seems to cool you down."
Both the new Strawberry Frozen Lemonade and Raspberry Frozen Lemonade are available from all Häagen-Dazs Shops from June 1th through until September 14, 2023.
Fruity Frozen Lemonades
Häagen-Dazs Shops is Summer-Ready with Its New Raspberry Frozen Lemonade
Trend Themes
1. Frozen Lemonade Trend - The rise of fruity frozen lemonades in popular dessert chains presents an opportunity for beverage companies to innovate and create unique flavor combinations.
2. Real-fruit Sorbet Trend - The use of real-fruit sorbets in frozen lemonade beverages opens up possibilities for dairy-free and vegan-friendly options, catering to the growing demand for plant-based products.
3. Seasonal Limited-time Offer Trend - The introduction of seasonal limited-time frozen lemonade flavors provides an opportunity for food and beverage companies to create excitement and drive sales through exclusive and time-limited products.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on the fruity frozen lemonade trend by developing innovative flavors, experimenting with unique ingredients, and introducing new packaging formats to attract consumers.
2. Plant-based Industry - The use of real-fruit sorbets in frozen lemonades presents a disruptive innovation opportunity for plant-based companies to expand their product offerings and reach a wider consumer base.
3. Seasonal Food Industry - Food companies can leverage the seasonal limited-time offer trend by introducing exclusive frozen lemonade flavors and partnering with popular dessert chains to attract customers seeking refreshing and unique summer treats.