The L'Officiel Lithuania February 2011 editorial will make you think Halloween has come early. Lithuanian model Rasa Zukauskaite is photographed by Rokas Darulis in this black-and-white-filled fashion shoot.
Rasa Zukauskaite plays dress-up in this costumey editorial, looking like a bat, pirate, ghost and cowgirl. Rasa also flaunts some bright orange nail polish with lipstick to match. See more images of this L'Officiel Lithuania February 2011 editorial above.
Implications - Consumers are looking for darker styles in their wardrobes. With so many feminine designs emerging, the desire for an edgier aesthetic grows as well. No longer looking to stay subtle, the woman shopper wants to stand out among other shoppers. Designers could hone in on this need for darker, statement-making pieces to gain more customers.
Bat-Winged Fashion
Rasa Zukauskaite is Fierce in L'Officiel Lithuania February 2011
Trend Themes
1. Dark Fashion - Growing demand for edgier, darker styles in wardrobes presents an opportunity for designers to create statement-making pieces that appeal to the consumer desire for uniqueness.
2. Costumey Editorial Shoots - The popularity of themed fashion shoots creates opportunities for fashion publications to feature more adventurous and experimental styles that capture the market's imagination.
3. Bold Nail and Makeup Choices - The trend towards bold nail and makeup choices presents opportunities for brands to offer more daring, eye-catching products that allow their customers to express their individuality and stand out from the crowd.
Industry Implications
1. Fashion - The trend towards darker, more statement-making fashion presents an opportunity for brands to capture the attention of consumers looking for more edgy and unique styles.
2. Publishing - The trend towards themed fashion shoots creates opportunities for fashion publications to differentiate themselves from their competitors by featuring more daring and experimental content.
3. Beauty - The trend towards bold makeup and nail choices creates opportunities for beauty brands to tailor their products towards customers looking for more daring and eye-catching options.