Rare Breed Coffee offers a selection of premium single origin and blended coffees that are sourced from around the globe.
The brand sets itself apart with exceptional taste and a commitment to sustainability and ethical sourcing. Collaborating with global partners who prioritize environmentally-friendly practices, Rare Breed ensures that every cup supports positive change.
The brand caters to after-work artists, accidental entrepreneurs, and relentless go-getters, embracing individuality and rebellion. The company's passionate team consists of an adventurous group of coffee aficionados while its best-selling signature blends include Kona, a flavorful blend of caramel, dried cherry and sugar cookie, the graham cracker and dark chocolate-infused Head Trip, the floral, citrus and cookie-infused Neon Venom and the berry, apple and honey-infused Rip Roar. The brand also carries tea blends and exclusive merchandise, available on its website.
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Trend Themes
1. Premium Flavor Combinations - Innovative coffee brands are experimenting with unique and bold flavor combinations to cater to adventurous consumers.
2. Sustainability and Ethical Sourcing - Coffee brands are prioritizing sustainability and ethical sourcing practices to appeal to environmentally-conscious consumers.
3. Artistic and Individualistic Branding - Brands are targeting after-work artists, accidental entrepreneurs, and relentless go-getters with messaging that embraces individuality and rebellion.
Industry Implications
1. Specialty Coffee - The specialty coffee industry has an opportunity to disrupt the market by introducing premium flavor combinations and emphasizing sustainability and ethical sourcing practices.
2. Artisanal Beverage - Artisanal beverage companies can tap into consumer demand for unique and bold flavor experiences, catering to the artistic and individualistic preferences of their target audience.
3. E-commerce Retail - E-commerce retailers have the potential to disrupt the market by offering exclusive merchandise and curated collections that resonate with consumers seeking products that align with their values and lifestyle choices.