UK-based cycling brand Rapha has unveiled its newest on-bike clothing capsule, and it features a wide range of performance-focused garments delivered in rich, sophisticated hues.
According to the brand, the collection was curated to help cyclists combine performance-focus pieces while creating eye-catching outfit contrasts. As a result, the capsule includes all the essential pieces to build a complete on-bike look, including jackets, jerseys, bib shorts, socks, shades, and caps.
The new Brevet Flyweight Wind Jacket arrives in a variety of pastel colors and is made with a premium ripstop nylon; in total, the jacket weighs just 74 grams, hence the name 'Flyweight.' Other standout pieces include updated versions of the brand's signature Pro Team jersey, which has been crafted for high-tempo training, and the matching extra-durable bib shorts.
High-Performance On-Bike Apparel
Rapha's Cycling Collection is Full of Sleek and Innovative Pieces
Trend Themes
1. Performance-focused Apparel - The demand for on-bike clothing with performance-enhancing features can create opportunities for brands to develop high-tech and innovative apparel.
2. Colorful Athletic Wear - The trend towards vibrant and colorful apparel in the cycling industry can inspire forward-thinking designers to experiment with interesting and eye-catching color combinations.
3. Lightweight Clothing - The development of lightweight cycling apparel can provide an opportunity for brands to create comfortable and functional clothing designed to withstand high-intensity training.
Industry Implications
1. Sportswear - The sportswear industry can benefit from developing performance-enhancing apparel for cyclists, as well as experimenting with new materials and technologies.
2. Fashion - The fashion industry can tap into the growing trend of colorful and unique athletic wear, designing cycling clothing that not only performs well on the road but looks stylish as well.
3. Technology - The technology industry can contribute to the advancement of lightweight and durable materials for high-performance cycling apparel, as well as integrating wearable technology into the clothing for improved performance tracking.