The Parks Project Ranger Fanny Pack is the latest accessory from the initiative that aims to offer consumers with a durable way to keep essentials nearby, while also supporting national parks at the same time.
The fanny packs are crafted from official decommissioned ranger uniform pant fabric to make them an eco-friendly accessory that's also inherently stylish. The packs are large enough to hold a 32 ounce water bottle along with other small items to make them ideal for everyday commuter use or when heading out in the wilderness for some exploration.
The Parks Project Ranger Fanny Pack is priced at $45 with a large portion of the proceeds going directly to supporting national parks to keep them beautiful.
National Park-Supporting Accessories
The Parks Project Ranger Fanny Pack is Made from Uniforms
Trend Themes
1. Eco-friendly Accessories - Creating accessories from repurposed materials provides a disruptive innovation opportunity for sustainable fashion brands.
2. Supporting National Parks - Mixing fashion and activism, supporting national parks through accessories offers a unique opportunity for brands to engage environmentally-conscious consumers.
3. Outdoor Adventure Gear - Designing functional and stylish gear for outdoor enthusiasts taps into a growing market and presents a disruptive innovation opportunity for innovative outdoor brands.
Industry Implications
1. Fashion - Incorporating sustainable materials and supporting environmental causes through accessories presents a disruptive innovation opportunity for conscious fashion brands.
2. Nonprofit/conservation Organizations - Collaborating with fashion brands to create accessories that support national parks generates revenue streams for conservation organizations and presents a disruptive innovation opportunity in fundraising.
3. Outdoor Recreation - Creating functional and eco-friendly gear like the Parks Project Ranger Fanny Pack caters to the growing demand for sustainable outdoor adventure products and presents a disruptive innovation opportunity for outdoor recreation brands.