Fortnum & Mason's newest range of chocolates were developed to appeal to consumers with adventurous tastes and Design Bridge developed eclectic packaging to express the unique qualities of the experimental product flavors. The outside boxes are decorated in mixed-media collages, textures, images and illustrations, while the inside of the product packages presents the uniquely shaped confections in offbeat organic shapes.
The range of caramels, pralines and ganache aims to catch the eyes of a new generation of chocolate-loving consumers and speak to their desire for new experiences with food.
According to Chloé Templeman, Design Bridge London's Creative Director, "We see the range as a rebellious cousin to Fortnum & Mason’s English Handmade Chocolates, which are more traditional in character."
Adventurous Chocolate Collections
Fortnum & Mason Launched an Experimental Range of Chocolates
Trend Themes
1. Adventurous Chocolate Collections - Develop experimental and unique flavors and designs to appeal to a new generation of foodies.
2. Mixed-media Packaging - Use mixed-media collages, textures, images, and illustrations to create eclectic and eye-catching packaging for unique and experimental products.
3. Organic-shaped Confections - Create uniquely shaped, offbeat organic confections inside product packages for an added element of surprise and visual appeal.
Industry Implications
1. Gourmet Chocolate - Create artisanal and experimental chocolate products to appeal to adventurous foodies.
2. Packaging Design - Develop mixed-media collages, textures, images, and illustrations to create visually striking packaging for experimental food products.
3. Confectionery - Incorporate unique and organic shapes into confectionery products to create a novel and visually appealing experience for consumers.