For Fall 2009, Ralph Rucci sent a plethora of outerwear options down the runway for his Chado Ralph Rucci line. He used different lengths, fabrics, colors and cuts, but all had a focus on the silhouette, emphasized by belts on the outside of the coat to maximize the hourglass shape.
As a Canadian woman I am always looking for the perfect coat, and I know there are many other woman in my shoes. The Ralph Rucci Fall 2009 collection will definitely be ground zero for many of winter’s top designs.
Over-the-Coat Belts
Ralph Rucci's Outerwear For Fall 2009 Narrows in on Silhouette
Trend Themes
1. Belted Outerwear - Opportunity for fashion designers and retailers to incorporate belts on the outside of the coat to accentuate the silhouette and enhance the hourglass shape
2. Emphasis on Silhouette - Opportunity for fashion designers to make outerwear with a focus on the silhouette, creating unique designs that stand out from the competition
3. Winter Coats - Opportunity for fashion designers and retailers to create and market winter coats that cater to Canadian women and women in similar climates who are in need of warm, stylish and practical outerwear
Industry Implications
1. Fashion Design - Opportunity for fashion designers to incorporate belts and emphasize the silhouette in their outerwear designs to appeal to a wider audience
2. Fashion Retail - Opportunity for fashion retailers to offer unique and stylish outerwear that includes belts and enhances the silhouette, attracting customers who value fashion and practicality
3. Winter Apparel - Opportunity for winter apparel manufacturers to create and market winter coats that provide warmth and style, incorporating design elements such as belts and silhouette emphasis