This new collection of Ralph Lauren fragrances invites consumers to experience the Ralph Lauren lifestyle through scents from 10 different destinations across the globe. Each exotic perfume has a name that hints at its signature scent, such as 'Portrait of New York,' 'Treasure of Safari' or 'Legacy of English Elegance.'
These new scents are described as a "sensual expression" of a "collection of experiences" that offer interpretations of 10 entirely different places around the world.
The luxurious Ralph Lauren perfume set is also complemented by a few companion products for the home and body in the same scents. The decadent Ralph Lauren fragrances can be carried in a $3,900 leather travel case or protected by $300 leather sleeves for the bottles that can be monogrammed with meaningful initials.
Globally Inspired Fragrances
These Ralph Lauren Fragrances Remind of Luxury Travel Destinations
Trend Themes
1. Luxury Fragrance Experiences - The trend of creating fragrance collections inspired by different travel destinations offers disruptive innovation opportunities by allowing consumers to experience luxury scents from around the world.
2. Sensory Travel Interpretations - The trend of interpreting travel destinations through fragrance allows for disruptive innovation opportunities by providing consumers with a sensory experience that evokes memories of different places.
3. Companion Products for Fragrance Collections - The trend of offering companion products, such as home and body items, alongside fragrance collections presents disruptive innovation opportunities by creating a complete experience and allowing customers to immerse themselves in the scents.
Industry Implications
1. Fragrance - The fragrance industry can leverage the trend of creating fragrance collections inspired by travel destinations to attract customers seeking unique and luxurious scents.
2. Luxury Travel - The luxury travel industry can benefit from the trend of interpreting travel destinations through fragrance by offering fragrance-inspired experiences that further immerse customers in the destination.
3. Personalized Accessories - The personalized accessories industry can capitalize on the trend of offering monogrammed leather sleeves and travel cases for fragrance bottles, providing customers with a luxurious and personalized way to transport and protect their fragrances.