This couture clothing mega-company held a 10-minute illuminated extravaganza to ring in the Ralph Lauren 10th Anniversary and launch of e-commerce in the UK. The architectural video mapping used for this light installation is completely breathtaking, falling right in line with the luxurious, top-of-the-line Ralph Lauren lifestyle.
The show featured pieces by Ralph Lauren, polo players, runway models and Ralph Lauren himself taking a bow at the end. As if the Ralph Lauren 10th Anniversary wasn’t epic enough!
Check out the video to experience this haute projection for yourself.
Projected Couture Campaigns
A Stunning 4D Light Show for the Ralph Lauren 10th Anniversary
Trend Themes
1. 3D Projection Mapping in Fashion Shows - Fashion brands can create immersive experiences by using 3D projection mapping technology in their fashion shows and events.
2. Luxury Fashion E-commerce - Luxury fashion brands can expand their market by launching e-commerce platforms to make their products and services accessible to more people globally.
3. Fashion and Architecture Collaboration - Fashion and architecture industries can collaborate to create innovative and breathtaking experiences that fuse both industries' creative talents.
Industry Implications
1. Fashion Industry - Fashion brands can leverage the power of innovative technologies and presenting unique experiences to their customers.
2. Luxury E-commerce Industry - Luxury e-commerce platforms can provide unprecedented access to high-end luxury fashion brands and their exclusive collections globally.
3. Architecture Industry - Architectural firms can explore new opportunities for creative collaboration with fashion and other industries in cutting edge digital environments.