Raley’s and Instacart have announced Supplemental Nutrition Assistance Program (SNAP) integration for customers who use the Electronic Benefit Transfer (EBT) to help provide easier access to quality foods.
The partnership will now enable customers to place orders online at 83 of Raley's banner locations throughout California and offer same-day delivery to maximize a shopper's ability to acquire fresh foods. The brand previously rolled out the functionality in Nevada at 15 locations and continues a commitment towards expediting access to quality foods amongst communities that need it most.
Executive Director, Community Impact & Public Affairs at Raley's Chelsea Minor spoke on the Raley’s and Instacart partnership saying, "Pairing online benefits acceptance with same-day delivery will increase access to healthy food, and we look forward to the positive impact this new offering brings to Raley’s customers across California and Nevada."
Nutritional Assistance Retail Partnerships
Raley’s and Instacart Partnered for SNAP Recipients
Trend Themes
1. Online SNAP Integration - Disruptive innovation opportunity for retailers to offer online SNAP integration and delivery for easier access to healthy foods.
2. Same-day Delivery - Disruptive innovation opportunity for retailers to offer same-day delivery for customers using EBT.
3. Community-focused Partnerships - Disruptive innovation opportunity for retailers to form partnerships focused on improving access to quality foods for communities in need.
Industry Implications
1. Retail - Retailers can collaborate with delivery services to offer same-day delivery and online SNAP integration to better serve customers.
2. Food and Grocery - Food and grocery stores can form partnerships to enable easier access to quality foods for SNAP recipients through delivery services.
3. Social Services - Social service organizations can partner with retailers to improve access to quality foods for communities in need through online SNAP integration and same-day delivery.