Raised Real is a startup that offers a baby food subscription and the machine to prepare said food. All the food is organic and the menu is curated by one of the co-founders who holds a PhD in nutrition and is also a registered dietitian. Unlike other baby food subscription services the pre-portioned food delivered by Raised Real does not come already blended.
The company instead offers a machine that first steams the food and then blends it up. This means that adults can pick off the kid plate, nibbling off the steamed fruits and vegetables before they are pureed into something baby-friendly. Raised Real offers subscriptions starting at $95 for two week's worth of meals.
Raw Baby Food Subscriptions
Raised Real Delivers Baby-Friendly Packets of Raw Meat and Veggies
Trend Themes
1. Organic Baby Food - There is a growing demand for organic baby food as parents become more conscious of the quality and ingredients in their child's meals.
2. Personalized Meal Subscription - The trend of personalized meal subscriptions is extending to baby food, allowing parents to receive pre-portioned meals tailored to their child's nutritional needs.
3. DIY Baby Food Preparation - With the availability of machines that steam and blend baby food, there is a rising trend of parents preparing their own baby food for a more hands-on approach.
Industry Implications
1. Food Subscription - The food subscription industry has an opportunity to tap into the baby food market by offering convenient, pre-portioned meals for infants.
2. Kitchen Appliances - Kitchen appliance manufacturers can capitalize on the trend of DIY baby food preparation by creating innovative machines that simplify the process for parents.
3. Nutrition Consulting - Nutrition consultants can leverage the trend of personalized baby food subscriptions by offering expert guidance on customized meal plans and nutritional needs for infants.