London-based outerwear imprint Hillside presents a look at its new Rainmap Jacket that is joining its Fall/Winter 2023 seasonal capsule. The brand is no stranger to nature as the design inspiration and now it continues with that notion by blending in vibrant accents.
The technical jacket comes in a blue tone with bold speckled accents of purple and white for tonal contrast. Custom branding continues and can be seen along the chest and joins a slew of technical silhouettes with functional details such as pockets that are made to carry general camping equipment. The rest of the drop includes a waterproof backpack with spider's web screenprint graphics and a laptop holder with two internal pockets.
Vibrant Waterproof Fall Jackets
Hillside Presents the Rainmap Jacket to Join its FW23 Range
Trend Themes
1. Vibrant Waterproof Fall Jackets - The trend of vibrant waterproof fall jackets presents an opportunity for brands to incorporate bold accents and functional details in their designs.
2. Nature-inspired Design - The trend of nature-inspired design in outerwear offers an opportunity for brands to create unique and visually appealing garments that blend with the natural environment.
3. Functional Technical Silhouettes - The trend of functional technical silhouettes in jackets allows for the creation of practical and versatile outerwear options that cater to the needs of outdoor enthusiasts.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend of vibrant waterproof fall jackets by creating collections that feature bold accents and functional details.
2. Outdoor Equipment Industry - The outdoor equipment industry has an opportunity to integrate nature-inspired design elements in their products, catering to the needs of nature enthusiasts.
3. Technology Industry - The technology industry can leverage the trend of functional technical silhouettes in jackets by creating innovative products that integrate technology, such as built-in charging capabilities or smart features.