Photographer Matthias Clamer has a shot a series of photos for ESPN The Magazine entitled Raider Nation: Behind the Makeup.
Behind the Makeup captures 23 die hard fans of the football team the Los Angeles Raiders as they normally appear in their day to day life and contrasts that with how they look in full costume, showing their team spirit and cheering on their favorite team.
The difference between these fans personal appearance and their sports alter egos is night and day. Dressed in their jerseys, covered in elaborate face paint and even adorned with outrageous accessories, these fans are unrecognizable come game day in their intimidating costumes.
While it’s all in good fun, I still wouldn’t want to risk messing with the people of Raider Nation.
Contrasted Football Superfan Photography
Matthias Clamer Photographs the Fans of Raider Nation
Trend Themes
1. Superfan Photography - This trend explores the rise of capturing devoted sports fans in their everyday lives versus their game day alter egos, opening up opportunities for photographers to showcase the passion and dedication of fan communities.
2. Fan Transformation - This trend highlights the contrast between a fan's appearance in their day-to-day life and their transformation into spirited, costumed supporters during sports events, presenting potential for costume designers and makeup artists to cater to this niche market.
3. Sports Alter Egos - This trend delves into the concept of fans adopting alter egos during sports events, creating an opportunity for marketers and merchandisers to develop specialized products and experiences that cater to the unique needs and preferences of these fan personas.
Industry Implications
1. Photography - The photography industry can take advantage of this trend by offering services specifically tailored to capturing superfan communities in their day-to-day lives and during sports events.
2. Costume Design - This trend presents an opportunity for costume designers to cater to the needs of sports fans who are looking to transform into their alter egos during games and events.
3. Merchandising - The merchandising industry can tap into this trend by offering special merchandise and fan gear that allows fans to embody their sports alter egos and represent their favorite teams with pride.