The AW2013 campaign shoot for Rag and Bone is candid, raw and urban. Unlike other editorials perfectly styled, studio-shot and edited, Rag & Bone’s photos involve imperfect looks of models caught off guard. Models Léa Seydoux and Michael Pitt were actually told to do whatever came naturally with no creative direction. The campaign encompasses effortless looks for the autumn and winter seasons.
Not surprisingly, the setting is the Big Apple. The models are captured on sidewalks, road-side curbs and in taxis—very mundane settings we see every day. Captured by photographer Glen Luchford, the black-and-white photos epitomize chic urban street style.
Candid Rocker Street Captures
The Set for the Rag and Bone AW 2013 Campaign is the City
Trend Themes
1. Candid Fashion Photography - Exploring the trend of capturing fashion models in candid, raw, and urban settings, offering opportunities for brands to showcase authenticity and effortless style.
2. Imperfect Realism - Embracing the imperfections and capturing models in unguarded moments, creating a sense of relatability and authenticity in fashion campaigns.
3. Street Style Aesthetics - The use of mundane urban settings such as sidewalks, curbs, and taxis as backdrops, highlighting the appeal of everyday street style as a fashion inspiration.
Industry Implications
1. Fashion Photography - The fashion photography industry can embrace the trend of candid captures, using it as a unique selling point to differentiate their work and appeal to brands looking for authenticity.
2. Fashion Brands - Fashion brands can explore the opportunity to showcase their products in authentic street settings, tapping into the appeal of candid fashion photography and everyday street style.
3. Advertising and Marketing - The advertising and marketing industry can leverage the trend of capturing unguarded moments and imperfect realism to create relatable campaigns that resonate with consumers.