A group of Dutch artists have launched the 'Raduga' or Rainbow app that is designed to help Russian smartphone users to both marvel at one of nature's most spectacular and spell-binding displays while simultaneously making a subtle and completely legal statement about LGBT rights in the country.
The app tracks weather forecasts across Russia and sends users an alert when a rainbow is expected to appear in their area. Users can then take a photo of the rainbow and post it on social media to both share the visual beauty of the rainbow and also express solidarity with LGBT rights at the same time.
What makes this app such a brilliant innovation is the fact that it helps socially conscious Russians get around the country's notoriously strict and oppressive LGBT propaganda laws,
Rainbow-Reporting Apps
This Rainbow App Helps Russians Marvel At Nature and Support LGBT Rights
Trend Themes
1. Rainbow-reporting Apps - Apps that track and notify users of rainbows to express solidarity with LGBT rights.
2. Social Justice-driven Apps - Apps that use technology to promote and support social justice causes.
3. Weather-tracking Apps - Apps that track and notify users of weather conditions and events in their area.
Industry Implications
1. Technology - Innovative apps and software such as the Rainbow app are creating opportunities for socially responsible tech companies to make a difference.
2. Social Media - Social media platforms can benefit from the growth of socially-conscious apps to generate community engagement and raise awareness of important issues.
3. Weather Forecast Services - Weather forecast providers can capitalize on the growing interest and demand for weather-tracking apps to deliver more value-added services to users.