In order to give race car toys the power they truly deserve, Hornby introduced a new Arc Scalextric race track that is amplified by a smartphone app.
The original Scalextric toy was first unveiled at the Harrogate Toy Fair in 1957, featuring rubber tracks and metal cars for racing. Now, this new Scalextric model is being unveiled at London's annual Toy Fair, showing off many intriguing innovations.
The new and improved smart race track includes Bluetooth technology, so that a free app can be used to time laps and share best results on social media. Beyond racing the toy on their own, these additional features the racing toy with more challenging and competitive elements. As a new generation of digital natives emerges, app-connected toys are teaching kids the capabilities of a smartphone from early on.
App-Connected Racetrack Toys
This Bluetooth Race Car Toy Works Alongside an Accompanying App
Trend Themes
1. App-connected Toys - Creating interactive toys that integrate with smartphone apps, enhancing play experiences and teaching technology skills at an early age.
2. Bluetooth Racing Tracks - Incorporating Bluetooth technology into traditional racing tracks, allowing for enhanced features such as lap timing and social media sharing.
3. Competitive Toy Experiences - Adding competitive elements to traditional toys through app integration, providing a new level of challenge and engagement.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to develop app-connected toys that cater to the digital generation and enhance traditional play experiences.
2. Smartphone App Development - Creating apps specifically designed to enhance play experiences with app-connected toys, incorporating features like lap timing and social media sharing.
3. Social Media Integration - Integrating app-connected toys with social media platforms, allowing users to share their racing results and compete with others online.