R/C Insect

The Latest Toy From Mattel

Did you know that you missed Toy Fair 2006? It's true. And now you are going to be left wondering what the kids will want this Christmas. Lucky for you, I'm letting you in on one of the secrets. The Tyco R/C NSECT is a follow up on one of Mattel's top toys from last season. It's expected to launch this July for a low price of $99.

Mattel will lures us to buy this bug by informing, "The N.S.E.C.T.â„¢ has realistic animatronic motion, dual-tone LED eyes to let you know when it's angry, and powerful mandibles that can grab and "capture" smaller toys. It also includes a multi-mode cannon that goes from single shot to rapid fire with an effective range of up to 25 feet â€" all with the press of a button."
Trend Themes
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Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Integrate cutting-edge technology into traditional toy manufacturing processes to create more innovative and engaging products.
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3. Robotic Toy Development - Disruptive innovation opportunity: Invest in research and development to create advanced robotic toys with realistic motion and interactive features.

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