Quip is an electric toothbrush startup that's also offering a subscription service in order to make the process of caring for your teeth something to look forward to rather than a chore. Quip hopes to improve upon stats that say that about 50% of people do not brush their teeth twice daily and only 25% of people replace the heads on their toothbrushes every three months.
The dental hygiene starter kit from Quip includes oral care basics like a tube of toothpaste, a toothbrush and a protective storage case. For just $5, every three months Quip will deliver a new toothbrush to you. As far as the different tiers that are offered, the starter toothbrushes range in price from $5 to $40, depending on the level of care you're looking for. Quip also sells home and travel toothpaste tubes to make its service as easy to stick to as possible.
Toothbrush Subscription Services
Quip Delivers Dental Hygiene Supplies Every Few Months
Trend Themes
1. Toothbrush Subscription Services - Quip's subscription service disrupts traditional toothbrush purchasing habits by offering convenient and regular delivery of dental hygiene supplies.
2. Improved Oral Care Habits - Quip aims to address the common issue of infrequent toothbrush replacement and irregular brushing habits by providing a subscription model that promotes oral care consistency.
3. Convenience and Customization - The different tiers and price ranges offered by Quip's toothbrush subscription service cater to various consumers' dental care needs and preferences, offering a personalized experience.
Industry Implications
1. Oral Care - The oral care industry could see disruption as toothbrush subscription services change the way consumers purchase and engage with dental hygiene products.
2. Subscription Services - The rise of toothbrush subscription services reflects the broader trend of subscription-based models disrupting traditional retail and e-commerce sectors.
3. Direct-to-consumer (D2C) - Quip's direct-to-consumer approach and focus on convenience present an opportunity for innovation and competition in the D2C industry within the oral care market.