SOMI is now introducing its eco-friendly, antibacterial and quick-dry underwear on Kickstarter, offering the average person more versatility with an everyday essential. With its products, SOMI asks: "Undies that lounge, gym and swim... why do we need to buy three bra tops for a single day of activities?" and "Why is it ok to post a picture of yourself in your bikini but not your underwear?"
The brand's breathable, comfortable styles are designed to support bodies in motion, whether they're swimming, hiking, sweating at the gym or lounging at home. The three-in-one underwear is made from a sustainable version of Silk Jersey fabric that boasts supportive, moisture-wicking properties. As well as offering great versatility, the versatile underwear designs promise to free up valuable clothing storage space.
All-Purpose Underwear
SOMI's Quick-Dry Underwear Suits Swimming, Lounging & Activities
Trend Themes
1. Eco-friendly Underwear - There is a disruptive innovation opportunity to create more eco-friendly underwear options that are versatile and suitable for various activities.
2. Multi-functional Underwear - There is a disruptive innovation opportunity to design underwear that can be used for swimming, lounging, and other physical activities, eliminating the need for separate garments.
3. Sustainable Fabric Innovation - The development of sustainable fabric options, such as Silk Jersey fabric, presents a disruptive innovation opportunity for the underwear industry to create versatile and environmentally friendly products.
Industry Implications
1. Fashion & Apparel - The fashion and apparel industry can explore disruptive innovation opportunities by incorporating eco-friendly, multi-functional underwear designs.
2. Sportswear - The sportswear industry can tap into disruptive innovation opportunities by creating multi-functional underwear that can be used for various physical activities.
3. Sustainable Textiles - The sustainable textiles industry can capitalize on disruptive innovation opportunities by developing and promoting sustainable fabric options for versatile underwear.