QUETZAL is a dark chocolate product packaged in a design that is inspired by Aztec culture and artwork, rooting back to where chocolate came from. The Aztecs believed that the cacao bean was a heavenly gift to humans from 'Quetzalcoatl,' a feathery serpent god.
The packaging of QUETZAL imitates that concept through an interactive experience where the chocolates are individually packaged and come out of the dragon's mouth. There is a playful element to this design, layering the gold-packaged chocolates on the unwinding tongue of the dragon-shaped box. On the end of the tongue's pull tab, it reads "please pull gently otherwise, I will bite!" The single served dark chocolates are unveiled when the front of the dragon's mouth is opened.
Dragon-Like Chocolate Packaging
Dankey Daithankar Designs the QUETZAL Playful Packaging
Trend Themes
1. Aztec-inspired Packaging - Opportunity for brands to create packaging designs that pay homage to ancient cultures and incorporate interactive experiences.
2. Playful Packaging Experiences - Emerging trend of incorporating interactive elements and surprises into product packaging to enhance consumer engagement.
3. Storytelling Packaging - Growing demand for packaging designs that tell a story and create a unique narrative around the brand and its products.
Industry Implications
1. Food & Beverage - Innovative packaging designs in the food and beverage industry can captivate consumers and create memorable experiences.
2. Confectionery - Confectionery brands can leverage playful and interactive packaging designs to differentiate their products in a competitive market.
3. Gifts & Souvenirs - The gifting industry can benefit from packaging designs that combine storytelling and interactivity to create unique and memorable gift experiences.