House of Miracles introduces its new Question Reality collection -- as a brand that borders between the realm of beverage and fashion, this is a notable moment for the label. It is led by the Miracle philosophy that "one should never accept never accept life as it is, question everything."
The new capsule brings forth a collection full of handmade apparel that is detailed with oversized graphics including the cozy Psychology sweatpants that have a stack of B. It also has the Thom's Elvis paintings in the range and the Houses long sleeve top that is detailed with hand-drawn sun graphic details. B. Thom states that "I like to think the suns are UFO’s and the horses are having a close encounter of the third kind" in relation to the graphic.
Inaugural Graphic Fashion Collections
House of Miracles Launches its Question Reality Collection
Trend Themes
1. Handmade Graphic Fashion - The creation of handmade graphic fashion that includes unique, oversized graphics has the potential to revolutionize the fashion industry by providing a personalized touch to clothing.
2. Questioning Reality Philosophy - The philosophy of questioning reality is becoming more prevalent in fashion, which opens up opportunities for brands to create provocative and thought-provoking collections that challenge norms.
3. Beverage-inspired Fashion - Fashion inspired by different beverages has the potential to become a new trend in the industry, as it brings a unique twist to fashion that offers an interesting approach for brand differentiation and consumer engagement.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to integrate handmade apparel with unique graphics into their product offerings, providing a unique selling point that caters to the growing demand for personalized clothing.
2. Beverage Industry - Beverage brands can explore crossover opportunities in fashion, using their branding and design aesthetics to inspire clothing collections that engage with their consumers in a new and unique way.
3. Graphic Design Industry - The graphic design industry can work closely with fashion brands to create unique and customized graphics that can be applied to clothing, providing a new outlet for designers to display their work and expand their commercial footprint.