McDonald's Quarter Pounder Jewelry burgers in Japan are an affordable, but luxe take on fast food. In addition to the regular Quarter Pounder patty, the series consists of three burgers with unusual gourmet toppings like chorizo, pepper jack cheese, truffle sauce and pineapple.
In line with the theme of precious jewels, each burger has a deliciously decadent name like 'Gold Ring,' 'Black Diamond' and 'Ruby Spark.' Each burger costs $10 and is only available on specific days throughout July. These premium burgers are unusual offerings for a fast food store, but not an outrageous expense. These burgers are definitely more costly than McDonald's usual offerings, but since the Quarter Pounder Jewelry series is only available on certain days, it makes sense to indulge every once in a while and splurge on something completely novel.
Gourmet Jewel-Themed Burgers
Mcdonald's Quarter Pounder Jewelry Series Features Gourmet Surprises
Trend Themes
1. Luxury Fast Food - Fast food chains experiment with gourmet and expensive ingredients to attract a more premium market.
2. Limited Time Offerings - Fast food chains create buzz and urgency by offering unique and limited time menu items.
3. Food Experience Enhancement - Fast food chains elevate their dining experience by incorporating novel and unexpected flavor combinations.
Industry Implications
1. Fast Food Chains - Fast food chains seek to differentiate themselves by offering novel ingredients and unique dining experiences.
2. Premium Food Service - Upscale restaurants and specialty food shops can offer gourmet burgers as special menu items to attract new customers.
3. Marketing and Advertising - Creative agencies can help fast food chains develop unique and buzz-worthy limited-time offerings to increase sales and customer engagement.