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Starbucks Unveils Special Discounts to Welcome the Season of Giving

Ahead of the holiday season, Starbucks Canada unveiled special discounts to welcome the season of giving including ways to give on the Starbucks® app, through Starbucks® Delivers, and in stores.

From November 16th until December 27th, you can treat yourself or a loved one to Starbucks Delivers powered by Uber Eats and enjoy a $0 Delivery Fee on orders of $15 or more. For those looking for "sparkling deals on festive tumbles," Starbucks is reducing its Starbucks Sparkling Hot Tumblers from $20.95 to $14.95 starting November 24th.

In addition, from November 24th to 27th, customers who download the app, become a member of Starbucks Rewards, and spend $20 (pre-tax), will earn 50 bonus stars. Lastly, the brand is also offering a Cyber Monday deal on November 30th only, where Starbucks® Rewards members who use the app to order ahead a handcrafted beverage (grande or larger), will be sent a coupon to their account for a free bakery item that ca be redeemed the following week.
Trend Themes
1. Special Discounts - The trend of offering special discounts during the holiday season presents an opportunity for businesses to attract and retain customers.
2. Mobile App Integration - The trend of utilizing mobile apps for promotions and rewards creates opportunities for businesses to enhance customer engagement and convenience.
3. Cyber Monday Deals - The trend of offering exclusive deals on Cyber Monday allows businesses to drive online sales and boost customer loyalty.
Industry Implications
1. QSR (quick Service Restaurants) - QSRs can leverage special discounts and offer convenient ordering through mobile apps to stay competitive in the market.
2. Food Delivery Services - Food delivery services can benefit from partnering with businesses to provide discounted or free delivery options for customers during the holiday season.
3. Retail and E-commerce - Retailers and e-commerce platforms can take advantage of Cyber Monday to offer exclusive deals and promotions, driving online sales and attracting new customers.

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