Nike introduced its new capsule entitled the Python Pack and it features two new iterations of the signature Air Max 90 sneaker silhouette. The new design features snakeskin designs throughout the uppers in two different colorways across the retro look. It arrives in either a scaley green option of a grey scale option detailed with a variety of textiles.
There are soft black suede materials along with smooth leather materials across the toe box. In terms of branding details, the tongue tav features woven accents and the sides see the Swoosh. There is also a rubber patch at the heel that showcases a red or white respective Nike Air accent. A notable detail is found on the green colorway, where the classic Air unit is complete in red and detailed with a ridged black midsole.
Snake-Design Reworked Sneakers
Nike's New Python Pack Features the Classic Air Max 90 Model
Trend Themes
1. Sneaker Revamp - There is an opportunity for companies to redesign beloved sneaker silhouettes by incorporating unique materials and designs such as snakeskin.
2. Mixed-material Footwear - The use of multiple materials such as suede, leather, and rubber can elevate a simple sneaker design and create a unique product.
3. Nature-inspired Design - Designs inspired by nature such as snakeskin can add a new dimension to footwear, making it possible to tap into a new market of consumers who seek unique, non-traditional products.
Industry Implications
1. Footwear - Footwear companies can utilize unique materials such as snakeskin and mix it with traditional ones to refresh classic sneaker silhouettes, keeping the market interested.
2. Fashion - Fashion designers can take inspiration from nature and incorporate it in their designs such as using snakeskin pattern for handbags, belts, or even clothing.
3. Accessories - The demand for unique materials such as snakeskin can open up a market for accessories such as phone cases, wallets and other small items that feature a natural design element.