The brand PYREX VISION designed by Virgil Abloh has released a video centered around high school youth activities and streetwear.
The video concept is simple and features a group of young male models posed as a crew/team who hang out while someone writes graffiti on the wall. The graffiti dons slogans such as "Don't save money, take a taxi!" and ends with a giant PYREX symbol. The video titled 'Youth Always Wins' is supposed to captivate the essence of youth, rebellion, hip hop and a sports team aesthetic. The video has rappers as models and features A$AP Barri, A$AP Nast, Nayle Junior and several other young artists. The collection consists of hoodies, number adorned tees, socks and more.
The PYREX VISION 2013 Spring/Summer campaign video is vibrant, graffiti-filled and a salute to youth.
Sartorial Rebellion Fashion Films
The PYREX VISION 'Youth Always Wins' Video Shows Team Spirit
Trend Themes
1. Youth-centric Fashion Films - Explore the use of fashion films centered around youth culture and rebellion as a disruptive way to engage with younger audiences.
2. Streetwear Brand Collaborations - Discover the potential for streetwear brands to partner with rappers and young artists to create impactful and authentic campaigns.
3. Sports Team Aesthetic in Fashion - Consider the incorporation of sports team aesthetics in fashion collections as a trend that appeals to the youth market.
Industry Implications
1. Fashion - Find opportunities for fashion brands to experiment with storytelling through fashion films and collaborations with musicians and artists.
2. Streetwear - Explore how streetwear brands can leverage the power of collaboration and youth culture to create unique campaigns and build loyal communities.
3. Music and Entertainment - Identify the potential for musicians and artists to collaborate with fashion brands to showcase their personal style and reach new audiences.