Watermelon-Charcoal Cleansers

This Purifying Cleanser Combines Watermelon & Detoxifying Charcoal

While watermelon is known for its hydrating properties and a fresh and fruity aroma, charcoal is associated with deep cleansing and detoxification—and the Watermelon + Charcoal Purifying Cleanser from Purlisse combines the benefits of both ingredients. The cleansing skincare product takes the form a gel that's useful for removing everything form makeup to impurities, all the while leaving the skin feeling fresh, clean and energized.

Alongside hydrating, vitamin-rich watermelon and charcoal for the removal of toxins and oil control, the purifying cleanser includes calming whole oat and white tea to offer protection against cellular damage. The gentle gel cleanser can be used day and night to either clear away makeup or keep the skin looking bright and clear.
Trend Themes
1. Hydrating-charcoal Skincare - An emerging trend in skincare that combines the hydrating properties of ingredients like watermelon with the detoxifying and oil control benefits of charcoal.
2. Multi-functional Cleansers - A trend in the skincare industry where cleansers not only remove makeup and impurities but also provide additional benefits like brightening and cellular protection.
3. Natural Ingredient Combinations - A trend in skincare formulations that focuses on combining natural ingredients like watermelon, charcoal, oat, and white tea for enhanced and holistic skincare benefits.
Industry Implications
1. Skincare - Opportunity for skincare companies to develop and market hydrating-charcoal cleansers as a new category in the skincare market.
2. Beauty - Opportunity for beauty brands to create multi-functional cleansers that address multiple skincare concerns and deliver superior results.
3. Natural Health and Wellness - Opportunity for companies in the natural health and wellness industry to develop skincare products that harness the power of natural ingredients like watermelon, charcoal, oat, and white tea for holistic skincare solutions.

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