The Outset's Purifying Blue Clay Mask is a strikingly colored skincare product that helps with detoxifying, balancing and clarifying the face. This mineral-rich skincare mask taps into the power of blue clay to unclog and reduce the appearance of pores, while salicylic acid plays a part in reducing shine. Additionally, the product contains the brand's signature Hyaluroset Complex, which is a "botanical alternative to hyaluronic acid that delivers immediate and lasting moisture to nourish, plump and smooth the skin."
Last year, Scarlett Johansson joined the sea of celebrity skincare founders and launched The Outset but right from the start, the globally recognized actor and producer didn't want her new company to be just another celebrity beauty brand. The Outset stands for simplicity, products with purpose and doing more with less.
Balancing Botanical Skincare Masks
The Outset's Purifying Blue Clay Mask is Rich in Minerals
Trend Themes
1. Botanical Skincare - With increasing demand for natural ingredients in skincare, there is a disruption opportunity for brands to incorporate unique botanical elements in their product formulations.
2. Mineral-rich Products - Given the benefits of minerals in skincare, there is a disruption opportunity for companies to explore and incorporate lesser-known minerals in their product formulations.
3. Alternative Ingredients to Traditional Skincare Components - As customers become more conscious about the ingredients in their products, companies have an opportunity to create and market alternatives to traditional skincare components with wider appeal.
Industry Implications
1. Cosmetics - As a primary industry involved in skincare, there is an opportunity for cosmetics companies to integrate natural ingredients and other unique elements in their product lines.
2. Beauty - In the beauty industry, there is an opportunity for companies to create and market products that serve a specific purpose while also maintaining simplicity with fewer ingredients.
3. Personal Care - The personal care industry has an opportunity to explore lesser-known minerals and ingredients that have benefits for skincare and incorporate them into their product formulations.