'Purely Elizabeth,' the better-for-you food manufacturer most known for its oatmeal and protein-packed foods, recently launched its inaugural Purely Elizabeth cereal collection. The company noted that many consumers were already consuming its oatmeal products at breakfast time with milk, similar to cereal products, meaning there is a prevalent market for superfood cereal products as well.
The first collection includes two cereals, the 'Honey Peanut Butter' and 'Vanilla Blueberry Almond.' Each cereal is infused with Vitamin D and Vitamin D3. Additionally, the cereals are created in a gluent-free, GMO-free environment with natural flavors and real ingredients. The products are available now from Purely Elizabeth's website as well as various third-party retailers at an SRP of $6.99 per box.
Health-Conscious Cereal Debuts
Purely Elizabeth Launched a New Superfood Cereal Collection
Trend Themes
1. Superfood Cereal - The emerging trend of superfood cereals presents an opportunity for companies to introduce innovative and nutritious cereal options for health-conscious consumers.
2. Gluten-free and Gmo-free Foods - As more consumers prioritize health and wellness, there is opportunity for companies to disrupt traditional cereal markets by offering gluten-free and GMO-free cereal options.
3. Vitamin-infused Cereal - The trend of adding vitamins and supplements to food products opens up opportunities for companies to create innovative cereal options with added health benefits.
Industry Implications
1. Food Manufacturing - Companies that specialize in producing and distributing healthy and nutritious food products could capitalize on the trend of health-conscious cereal options.
2. Retail - Retailers have an opportunity to tap into the emerging superfood cereal trend and source products for their health-conscious customers, either by carrying existing products or creating their own private label options.
3. Health and Wellness - The health and wellness industry could benefit from the trend of superfood cereals by positioning them as a better-for-you alternative to traditional cereal options, and incorporating them into personalized nutrition plans.