This pair of pure gold shoes was presented at a press briefing for the 2007 Shanghai Golden Grand Prixat. The $24,000 shoes were made to honor the events record breaker. The footwear is 26 cm in length and are made of 620 grams of pure gold.
Implications - These pure gold sport shoes represent a consumer desire for luxurious elements in daily life. The end of the credit crunch has caused a strong, widespread demand for the opportunity to flash some cash, which is the backlash of months of rationing and spending cautiously. Companies can capitalize on this desire by infusing even the most mundane products with a more opulent aesthetic.
$24,000 Sneakers
Pure Gold Sport Shoes
Trend Themes
1. Luxury Consumerism - The demand for luxurious elements in everyday life presents an opportunity for companies to infuse mundane products with a more opulent aesthetic.
2. Flashy Displays of Wealth - The end of the credit crunch has led to a desire to flaunt wealth, creating an opportunity for businesses to offer products that allow consumers to show off their financial status.
3. Gold as a Status Symbol - The popularity of pure gold sport shoes indicates a consumer fascination with gold as a symbol of status, presenting opportunities for industries to incorporate gold elements into their products.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of luxury consumerism by creating high-end products that incorporate opulent aesthetics and appeal to consumers' desire for lavishness.
2. Jewelry Industry - The jewelry industry can explore the trend of gold as a status symbol by incorporating gold elements into their designs, offering consumers a way to display their wealth through accessories.
3. Consumer Goods Industry - The consumer goods industry can tap into the trend of flashy displays of wealth by creating products that allow consumers to show off their financial status, such as luxury electronics or extravagant home decor.