Summer might be all about beach time, but fall is perfect for a cabin escape and the Pure Energy for Target Fall 2010 line offers an affordable line for all you plus-sized ladies out there. Stylish, casual and comfortable, it's a collection that can be worn time again, and not just at the cottage.
From military to lumberjack themes, the Pure Energy for Target Fall 2010 collection embraces all the key trends for this season. A utilitarian line, it is nonetheless transitional from day to night.
Log Cabin Lookbooks
The Pure Energy for Target Fall 2010 Line Offers Cheap Plus-Sized Fashions
Trend Themes
1. Affordable Plus-sized Fashion - Disruptive innovation opportunity: Develop an online platform that offers affordable and trendy plus-sized fashion options.
2. Cabin-themed Fashion - Disruptive innovation opportunity: Create a sustainable clothing line inspired by the cozy and rustic aesthetics of log cabins.
3. Utilitarian Fashion - Disruptive innovation opportunity: Incorporate technology and functionality into fashion designs, offering utilitarian clothing with style.
Industry Implications
1. Fashion E-commerce - Disruptive innovation opportunity: Develop a virtual fitting room technology for online retailers that improves online shopping experiences for customers.
2. Sustainable Fashion - Disruptive innovation opportunity: Introduce sustainable and eco-friendly manufacturing processes to the fashion industry, reducing its environmental impact.
3. Fashion Technology - Disruptive innovation opportunity: Invent smart clothing with integrated technology, such as temperature-regulating fabrics or interactive garments.